Adventure Inc brings exciting news in the recent addition of four new outdoor brands from the United Kingdom, namely Sprayway, Mountain Equipment RonHill, and Hilly. Sprayway produces outstanding outdoor clothing and equipment for all walks of life. One can expect cutting edge style and comfort combined with the latest technologies. Mountain Equipment is an established brand which has been designing, building and testing their equipment with outdoor professionals over the past 50 years to ensure the very best products and to always keep ahead of the game. RonHill receives recognition for their affordable and quality running apparel and accessories. This range will blow the tops off beginner and professional athletes whilst still keeping your wallet intact. Lastly, Hilly, a brand founded by Dr Ron Hill one of the great European and Commonwealth marathon champions, lives true to its slogan that great shoes deserve great socks. They produce a range of technical performance running socks. Adventure Inc now holding nine brands is very excited about the year ahead and we look forward to continuously bringing you quality gear for every outdoor occasion.

Pacsafe® is a brand of smart travel gear with built-in innovative anti-theft technology. It takes a sense of security that only comes with knowing you have the right gear to outsmart the threats that may lay in wait. We're dedicated to creating smart new ways to keep your gear secure. After all, why should you have to spend your holiday and adventure worrying about your gear? Travel should be about freedom. About feeling safe out on the road less travelled. Our gear includes adventure backpacks, urban and leisure bags, women's bags, photography bags, motorcycle bags and travel accessories such as straps, cables and locks.

In 1984 an intrapid group of climbers from the world's flattest continent pulled off an audacious ascent of Mount Everest. They put a new route up the north face in lightweight style with no oxygen or sherpa support. Six years later, one of the summiteers, Tim Macartney-Snape decided to return to Everest after he realized neither he nor any other person who had climbed the mountain had truly climbed the entire 8,848 meters, from "Sea to Summit". In the spring of 1990 Tim had a swim in the tepid waters of India's Bay of Bengal then set off on foot across the Gangetic plain toward the distant Himalayan foothills. Four months later, after climbing alone from Base Camp and without the assistance of oxygen, he set foot once again on the highest point on earth. Tim's solo ascent of Mt. Everest was named the "Sea to Summit" expedition.

Buff® the original multifunctional headwear is the innovative, multifunctional headwear garment that is super functional, fun and offers superior protection from the cold, wind or Sun. It is a versatile article of clothing that can be worn as a scarf, cap, headscarf, headband, mask or ski mask to be used while practising a wide variety of sports with complete confidence and comfort. Buff® is the must have garment for all outdoor enthusiast. A popular choice among adventure racers, mountain bikers, golfers, tennis players, cyclist, runners, rock climbers, snow boarders, skate boarders, hikers, motorcyclist and just about any other outdoor activist. With more than 200 designs to choose from it appeals to the fashion conscience athlete. Several models are available in the Buff® collection.

Enduring comfort is a way of life at Bridgedale. Woolfusion® is their unique technology that sets Bridgedale apart from other sock brands. Bridgedale's Woolfusion® technology combines the highest quality yarns; Merino wool or Tough wool, and fuses them with high performance microfibers; Coolmax® and Endurofil. This unique technology results in socks that perform to the highest level. Woolfusion® socks provide supreme, lasting comfort; they are warm when they need to be and wick when there is less moisture. Overall they are extremely comfortable and hard wearing- this is enduring comfort.

Launched in 1994, Icebreaker was the first company in the world to develop a merino outdoor layering system. It now uses premium wool sourced from merino sheep reared around New Zealand's Southern Alps to produce garments for performance sports, active lifestyles and the outdoors. Icebreaker merino is soft, highly breathable, odour resistant, easy care and non-itch, and its ability to regulate temperature keeps wearers warm in the cold and cool in the heat. Icebreaker is committed to sustainability, ethical manufacturing and animal welfare.